At the Glance: Purpose, Mission and Attitude

Good Wood Hockey is a pioneering force committed to transforming the hockey industry by introducing ultralight, sustainable hockey sticks designed for kids and adults. Our vision is to lead as the premier sustainable hockey brand, safeguarding the sport for future generations.

our purpose

Manufacturing the world's best ice hockey sticks for youth, junior, and senior players, crafted from renewable and biobased materials sourced from Europe.

Our mission

Our attitude resonates with partnership and progress: "Let's grow good things together. Sustainable Hockey. Grown in Europe."

our attitude